Cookie Policy
Effective date: 5 September 2025
This Cookie Policy explains how Ektasi Technology (“Ektasi”, “we”, “us”) uses cookies and similar technologies (pixels, SDKs, local storage, server-side tagging) on our websites and services. It should be read with our Privacy Policy.
1) What are cookies?
Cookies are small text files placed on your device by websites you visit. Pixels/SDKs perform similar functions. We also use server-side tagging in some cases to improve data security and control.
2) Why we use them
- Strictly necessary – security, load balancing, consent and session management.
- Preferences – remember settings (e.g., language, region).
- Analytics – measure traffic, performance, and funnels (e.g., GA4 or similar).
- Advertising/remarketing – reach audiences and measure campaigns (e.g., LinkedIn Insight, Meta Pixel), only where permitted by law and your choices.
3) Consent & regional rules
Where required (e.g., EEA/UK), we request consent before setting non-essential cookies. In other regions (e.g., India/US), we honor your choices and applicable opt-out rights. You can change your preferences anytime:
Open Cookie Settings
Global Privacy Control (GPC): If your browser sends a GPC signal, we treat it as an opt-out of targeted advertising where legally required.
4) “Do Not Sell/Share” (CPRA, US)
We don’t sell personal information for money. Some ad cookies/pixels may constitute “sharing” for cross-context behavioral advertising. You can opt out via Cookie Settings, browser tools, or by emailing info@ektasi.io with subject “Do Not Sell/Share”.
5) How to manage cookies
- Cookie Settings: Use the preferences in our banner or the button above to enable/disable categories.
- Browser controls: Block or delete cookies via your browser settings. Blocking some cookies may break site functionality.
- Mobile settings: Limit ad tracking in iOS/Android settings.
6) Technologies we use (illustrative)
Vendors and tools may change—see Cookie Settings for the current list.
| Name | Category | Purpose | Retention |
|---|
| Consent cookie | Strictly necessary | Stores your consent choices | Up to 12 months |
| GA4 / server-side | Analytics | Site usage, performance, funnels | 14–26 months (configurable) |
| LinkedIn Insight | Advertising | Campaign reach, conversions | Up to 6 months |
| Meta Pixel | Advertising | Remarketing & attribution | Up to 3 months |
7) Email/SMS/WhatsApp tracking
Marketing messages may include basic tracking (e.g., opens/clicks) to measure relevance—only if you’ve opted in. You can unsubscribe any time (email link or reply “STOP” for SMS/WhatsApp).
8) Updates to this policy
We may update this policy to reflect new tools or legal requirements. We’ll update the date above and, if changes are material, provide additional notice.
Email: info@ektasi.io | Phone: +91 88799 52595
