Varanasi, UP- IN
Headless & PWA Commerce
App-speed storefronts with enterprise reliability—decoupled, measurable, and built to scale.
Headless & PWA Commerce
Headless commerce separates your customer experience from the commerce engine, so you can move fast without fighting theme limits. We build decoupled frontends (Next.js/Remix/Nuxt) on top of proven platforms—Shopify (Storefront API/Hydrogen), WooCommerce (REST/GraphQL), BigCommerce, commercetools, or Saleor—choosing the stack that fits your catalog size, content cadence, and team skills. Your users get instant navigation, resilient caching, and polished UX; your operators get clean integrations, auditability, and a release train that doesn’t break checkout.
Progressive Web App (PWA) capabilities add an app-like feel without the friction of an app store: installable home-screen icons, offline product browsing, background sync for carts/wishlists, push notifications (where permitted), and performance budgets that keep Core Web Vitals green. We pair SSR/SSG/ISR for SEO and speed, edge caching for global reach, and a BFF (backend-for-frontend) layer that simplifies APIs, authentication, and observability. Virtunetic accelerates multilingual product content and support docs; Ektasi Labs powers lifecycle messaging (email/SMS/push), promotions, and ERP hooks for inventory and fulfillment—so the entire funnel is instrumented and compliant (DPDP/GDPR).
Architecture That Fits Your Catalog and Release Cadence
We start by modeling your demand patterns and content workflows, then select the right rendering strategy—SSR for dynamic personalization, SSG for speed at scale, or ISR/on-demand revalidation for fast freshness. A thin BFF layer handles auth, rate limits, and schema mapping, while edge functions bring personalization closer to the user. Search is tuned for discovery (faceting, synonyms, typo tolerance); media rides through an image CDN with responsive formats (WebP/AVIF). We reduce PCI exposure with tokenized payments, secure client/server boundaries, and limited data residency; analytics and logs flow into dashboards that expose LCP/FID/INP, CVR/AOV/LTV, and error budgets by region and device.
Launch, Measure, and Iterate Without Theme Debt
Your release train includes CI/CD, preview environments, feature flags, and safe rollouts—so merchandising and engineering don’t collide. We wire schema.org for products/breadcrumbs, handle canonical/pagination, and automate sitemaps to preserve organic reach. Experiments (copy, layouts, offers) run behind flags to lift CVR and AOV; promotions and content campaigns publish without redeploys. Post-launch, we maintain an SLO-driven operations plan with uptime targets, error budgets, and mitigation playbooks. Regionalization (currency, taxes, shipping, payments including UPI where needed) and accessibility (WCAG) are handled in the base templates, not patched later.
Frequently Asked Questions
Choose headless when you need app-like speed, complex content workflows, multi-frontends, or tight integrations that theme layers struggle to support.
No—done right. We use SSR/SSG/ISR, structured data, canonical/pagination controls, and fast Core Web Vitals to maintain and improve rankings.
Next.js/Remix/Nuxt on the frontend; Shopify (Storefront API/Hydrogen), WooCommerce (REST/GraphQL), BigCommerce, commercetools, and Saleor on the backend.
App-shell caching for instant nav, offline product/category views, background sync for cart/wishlist, install prompts, and push (with consent).
Tokenized providers, secure redirects or hosted fields, and strict boundaries keep sensitive data out of your infrastructure to minimize PCI scope.
Discovery 1–2 weeks; MVP 6–10 weeks depending on catalog complexity, integrations, and personalization. Scale phases add experiments and regions.
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